| The product used very innovative science and was a key part of Pfizer's future product strategy: Pfizer's shares fell 15% when news of its being dropped was released.... For the pharmaceutical industry, where the investment at this stage may be up to $1 billion, the effects are severe.... Their success, characterized by more innovation and less invention, illustrates the value of a technique, Triz... Triz, (pronounced "treez", the Russian acronym for the Theory of Inventive Problem Solving), is a set of techniques designed to identify profitable and practical inventions.... He noted that within thousands of patents there were key emerging patterns.... Upon his release he turned his ideas into a set of tools that allowed complex innovative design issues to be seen as standard problems for which standard methods apply.... Contradictions resolved.... A rare scientific discovery or pioneering invention of essentially a new system. In the example of a human "bird wing" (resources) different materials for the wing spar with strength (parameter) allow flexing (benefit). So much of innovation and product design relies on new approaches to contradictions, eg Dyson's vacuum cleaner resolves the contradiction of the filter (which gets blocked with dust). Triz is a formal method and uses standard techniques and checklists as the way of navigating options.... A common feature that made these individuals unique (aside from their talent) was their way of developing and communicating an explanation of the problem. Only then is it wise to begin a wider rollout to the rest of the organisation since mass rollouts can be problematic.
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